5 Tips for Making Sure No One Forgets Your Brand
The products that you offer or the services that you render are what make up your business. How customers perceive those products or services is what makes up your brand. It is critical that you offer quality to every customer you sell to. However, it is much more important that customers believe that they are getting the quality that they pay for. What are some ways that a business can build an unforgettable brand? Follow our top tips for brand awareness to find out what you can do to boost your brand today.
Give Your Business a Memorable Mascot
Almost everyone is familiar with the Most Interesting Man in the World campaign run by Dos Equis over the past few years. Both the company and the person portraying the character were rocketed to new heights thanks to their successful commercials that found fame both in traditional media and online forms.
When it comes to branding, you want your customers to feel and think a certain way about your product regardless of what it is or does. By making that emotional connection through a popular character, the brand can become as much of a cultural phenomenon as a marketing one.
Make Your Business Name Something That Stands Out
You want to create a name that is easy to say, easy to remember yet sounds unique. Kodak and Google are two examples of companies that have easy to pronounce yet recognisable sounding names. Make sure that whatever you call your company is also easy to type into search engines and is short enough to fit on t-shirts and other merchandise. Nicknames, selecting letters from a Scrabble bag or letting an online name generator create the name of your company are all great ways to create unique names from scratch.
Put the Brand in Front of the Right Audience
A brand is only effective when it serves the needs of its target market. For instance, high end handbags aren’t going to be a big hit with middle-aged men or kids who don’t need that type of accessory at school. Instead, you would want mothers, grandparents or other women who want to be seen as social elites wearing your goods. That all starts by asking influential people such as celebrities or others who are well known to wear or use your products. When trendsetters are seen wearing your gear or using your products, your brand has now become trendy and popular as well.
Have a Funny or Edgy Slogan
Having a slogan that sounds naughty but isn’t can make it something that people will want to repeat over and over again. You could also try making your slogan into a joke that you don’t get until you repeat it a few times with your friends and the joke finally becomes apparent. Slogans that are memorable and fun to say could become parts of memes or other viral online content that will take your company to the next level when it comes to awareness of your brand.
Become a Key Part of the Community
Becoming a venerable part of the community can make it easy for people to remember your brand. At first, you may want to offer a unique dish or be the joint that college kids go to late at night for food or to watch a show. By offering something that is unique and not easily found elsewhere, your name and slogan will be plastered all over social media, local newscasts and other media. While this may only help you locally at the beginning, your success could eventually take you regional and then national if you are patient.
Your brand is perhaps the most important part of your business. It is what people associate with your company and influences how they feel about it. No matter how good your product or service is, people won’t spend money on things that they don’t think that they want or need. Therefore, it is your job to convince them just how much they need to buy what you have for sale.
Guest Author Bio
Jessica Kane is a professional writer who has an interest in graphic design, marketing, and printing. She currently writes for 777 Sign, her go to place for banner signs, custom flags and custom signs printing.