Blogger Outreach Programs
After launching a blog and establishing yourself within a certain area of the market, you may want to start collaborating with brands on promotional campaigns to elevate your online presence and grow your following. While you can connect directly with brands, it can be tricky, which is why the popularity of blogger outreach programs has soared over the past couple of years.
These networking agencies pair bloggers with brands that are relevant to their audience, making all the right introductions and helping to curate blogger/brand relationships that can last for years.
Now you know why blogger outreach programs can enhance your blog’s online presence, here are ten of our favourite services that will help you connect with brands and boost your blog:
A fun, vibrant marketing agency that work with both brands and bloggers on tailored campaigns across a wide variety of markets, Bloggers’ Lounge is one of the first networks you should sign up to if you’re looking to establish a working relationship with brands. They have plenty of exciting brands on their books and show their passion through their annual ‘Bloggers of the Year’ announcements.
The Blogger Programme
Billed as a platform for bloggers and brands to collaborate, The Blogger Programme is one of the longest running networks and remains free for bloggers, though brands can sign up for one of three different services. Over 20,000+ bloggers have already signed up and their brand clients consist of very.co.uk and LoveClothing.com, making this an ideal choice for fashion bloggers.
Fohr Card offers much more than simply signing up to work on campaigns, as you can input and track your stats, pitch directly to brands you want to work with and even create instant press kits. Additionally, they offer advertising services for bloggers and social media influencers and you can start earning from 5000 followers onwards, so this is as much a service as the big players as the emerging talent.
Brand Backer might appear to cater more to brands than bloggers but they have over 10,000 influencers in their network and offer bloggers the opportunity to work with brands for free samples, paid posts and brand discounts. They help you monetise your blog and promise a fair rate of pay per post, rather than just per click.
Blog Meets Brand
Another option that’s free for bloggers, Blog Meets Brand focus on paid opportunities for bloggers, so it’s a great one to consider if you’re looking to turn your blog into a business.
Geared towards ‘hobby bloggers’ who want to take the next step, Linklift has been helping bloggers grow their platform and engage with advertisers since 2006. They aim to take the hard work out of advertising and deal with advertisers for you, so all you have to do is place the ad on your site and reap the benefits.
Best British Bloggers
As the name suggests, this service is aimed towards British bloggers but they have bloggers from all areas on their books, everything from fashion bloggers to gadget writers. The perks of joining include sneak previews of new products, invitations to industry events and networking opportunities with a wide range of British brands.
With some of the biggest names in beauty and fashion on their list (including Motel, AX Paris, Chi Chi London and Wildfox), etailPR is a must for any beauty and fashion bloggers who want to connect with the UK’s leading fashion brands. Alongside working with brands, etailPR also offer bloggers the chance to earn commission, attend exclusive events and enter fun monthly competitions.
Bloggers Required is a network that lists daily assignments for bloggers, including everything from promoting luxurious watches to attending gigs in Camden. If you’re looking to create diverse content for your blog, with products and compensation provided by brands, this is the network for you.
Generation Blog understand the frustration of dealing with unsolicited emails as a blogger, so their aim is to become the middleman and handle these negotiations for you. They’ll pair you with relevant brands and liaise with them to help you create exciting content that your readers will love.