Top Web Design and Development Trends for 2019

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With 2019 rapidly approaching, we’ve put together a list of the top web design and development trends for 2019. With neon colours, virtual reality and asymmetry on the horizon, we’re excited to see what creative looks designers come up with over the next twelve months!

Pantone Colour of the Year

First thing’s first, let’s find out more about the colour we’re all going to be featuring throughout 2019, whether it’s what we’re wearing, how we decorate or homes or as part of website design.

Pantone recently unveiled their Colour of the Year 2019: Living Coral, a warm, blush coral that screams of spring/summer. 

Video Headers

Video is predicted to become more important than ever in 2019 so we expect to see video headers become the norm. Utilise brand-focused clips to bring warmth to your designs and showcase your organisation’s personality. In line with this, we expect to see a shift away from stock videography and more brands filming video snippets in-house.

Geometric Shapes

2019 is all about creating impact and standing out from competitors. While trends of recent years have been about subtly and a pared back approach, we’re ready to see more strong, geometric design elements take centre stage. Think brutalism and you’ll be on the right track.

Asymmetric Menus

The standard navigation bar is something we’ve all grown accustomed to and getting too radical with menus can put site visitors off. However, it’s still possible to mix things up and get create with asymmetric menus. Try playing about with layouts and add interest with asymmetry, just make sure user-experience remains at the forefront.

Card Layouts

Card layouts have become so synonymous with Pinterest that we rarely see other sites adopt this layout for themselves but we want to see this change in 2019. This crisp, user-friendly layout could lend itself perfectly to so many types of website that we hope to see more designers embrace the look. Just remember to put your own spin on things to keep it looking fresh.

Font Textures

Flat design has been popularised throughout 2017-18 but we’re happy to see interesting textures come into the mix. Metallics and iridescent effects are a great way to bring your designs to life, and pair wonderfully with the geometric shapes we spotlighted above. For those favouring a more subtle approach, consider using iridescent highlights to bring plain typography to life.

Graphic Effects

Parallax and other scrolling effects have been booming for the last few years but it’s time to elevate graphic events with 3D and 360 imagery. Facebook’s functionality to upload 360 images helps bring graphics to life, and we expect to see more and more of this in web design over the next twelve months.


Pioneered by the gaming industry, VR is growing in mainstream popularity and we predict 2019 is the year we’ll finally start to see virtual reality become an everyday part of web design. As we mentioned previously, Facebook often leads the way when it comes to technological advances and we’ve started to see ad campaigns on the platform use VR technology to entice viewers.

What are you waiting for? The future is today so it’s time to get experimenting.

90s Inspired Neon

Minimalism has reigned supreme for the last couple of years but it’s time to say hello to bright, acid colours and bold graphic designs. They say trends are cyclical and it’s time to take inspiration from the 90s and feature neon colour palettes. Use pops of neon colour sparingly to create visual calls to action.

Inventive Hero Images

Encompassing many of the trends above, hero images are here to stay but they’re getting bolder and more attention-grabbing than ever. Think eye-catching textures, video and 3D functionality. Dream big!